Donovan's Venom Branding
04.29.2001 Function: Principal Designer
The Brief
The Donovan's Venom is a non-profit organization dedicated to bringing music, art, and entertainment to those who need it the most. The creator of The Donovan's Venom, The Donovan, approached me to create a logo for this non profit. In turn, I create a complete identity with logo, colors inspired by creativity, that spoke to the pledge to provide music and entertainment to underserved communities.
The Problem
The Donovan's Venom is a non-profit that had no branding or identity and needed a branding system to present itself as a serious company both online and in digital resources.
You can find out more about the Donovan's venom by visiting their website at https://www.thedonovan.org
The Insight
The brand system wasn't just about easily identifying books or other sellable products, it was about communicating the importance of music to this non-profit. Music is not a method, it is the method. So I needed the reference to musicality to be clear, bold and unapologetic.
Design Intent
For the design to work it needed to be:
⤷ Easily recognizable
⤷ Simple to understand
⤷ Easy to envision at all sizes
The Outcome
A fully realized branding system whose colors and identity are used in The Donovan's Venom online presence, including social media.